Jolindi van der Merwe - Bio
Since she was a little girl of the age 5, Owner and Creative Director, Jolindi van der Merwe’s passion for art, pretty things and matching sets inspired her to explore the creative possibilities locked up in the world of paper, colours, textures and styles. The dream was birthed in her grandmother, whose love for special events and stylish table settings led to her career as décor and florist specialist. Jolindi’s mother, Nanette, fanned the flame in her young daughter’s life with her attention to detail and love for personalised stationery and calligraphy.
Jolindi completed her Degree and Honours in Fine Arts at the University of Pretoria. She also graduated from The Open Window School of Visual Communication with a degree in Visual Communication specializing in Communication Design for Packaging and Stationery Branding.
After her studies and planning her own wedding, she identified a need for fine art stationery and creating paper goods for clients with a discerning eye for quality and style. After 5 years since Chrystalace opened its doors, she works with a qualified team of designers developing stationery for multiple platforms and styles. With passion and experience, the Chrystalace team discovered the perfect way to express their love for design, art and weddings.
Jolindi has over 7 years experience in branding bridal couple’s journeys to the altar and has been a professional in the industry from 2012. Chrystalace has produced over 600 projects since the company’s start, 4 wedding awards, more than 150 features from local wedding and international blogs, over 50 styled sessions where a number has been featured in national magazines and special appearances on local television.