Gaby Frescura - Bio

Gaby Frescura is the founder and editor of successful South African wedding blog, SouthBound Bride. Since its launch six years ago, the blog has become one of the country’s most-visited wedding sites, and with hundreds of real weddings and inspirational features under its belt, a go-to resource for the modern bride.

SBB has gained a reputation at home and abroad for quality content with a South African twist, and features a diversity of styles: romantic vineyard to boho beach, gorgeous game lodge to city chic, traditional, modern, cross-cultural – if it’s beautiful and local, it’s on SBB. It has been featured by Fair Lady Bride, You & Your Wedding, Wedding Inspirations, My Wedding Day, Wedding Album, Glamour, Wedding Chicks, Magnolia Rouge, and BLOVED, among others.

Having spent a decade as an editor for some of the world’s top book publishers, living in London, New York, and Milan, Gaby was inspired to launch SBB by the extraordinary wedding industry talent she found in her home country, South Africa. She created the blog as a showcase for exclusively local weddings, and for the wedding pros whose work constantly pushes creative boundaries and delivers unforgettable events to their clients. A true romantic at heart, she falls in love again and again with the stories behind the details, and with a role that allows her to spend her days obsessing over beautiful dresses, gorgeous locations and the latest trends in flowers, stationery and design.

From styling shoots to networking with wedding pros and fellow entrepreneurs, to creating content that inspires readers and connects them with select brands, it truly is the best job in the world. Gaby is currently based in Durban, although she always keeps a bag packed for travel!

In 2015, Gaby became one of the founder members of Aisle Society, a revolutionary platform for wedding inspiration, featuring 30+ top wedding blogs from around the world. With an innovative website, a cumulative network of over 10 million followers, and partnerships with some of the industry’s best known brands, including Minted, BHLDN, Dessy and Sandals, these savvy girlbosses are changing the wedding and blogging landscape one click at a time.

    • Images 1-3: Maree Louw (Photography) // Anli Wahl (Floral) // Mocho Loco (Stationery) // Nikki Albertyn (Cake)
    • Images 4-6: Susan du Toit (Photography) // Pebble and Lace (Styling & Floral)
    • Images 7-9: As Sweet As Images (Photography) // Tickled Pink Wedding and Events (Planning) // Ninirichi Style Studio (Styling)
    • Images 10-12: Michelle Du Toit (Photography) // I Do Box (Styling)
    • Images 13-15: PIteira Photography (Photography) // SouthBound Bride (Styling)